4. Methodology
Scottish Enterprise and we commissioned the research with golf visitors in 2016. This was to support the work of the Golf Tourism Development Group. The Golf Visitor Survey was undertaken by Progressive Partnership Ltd. The Economic Impact Report was undertaken by SQW.
A mixed method approach was used to gather the research data. The visitor survey incorporated face-to-face interviews at golf courses (1,412 interviews).
The survey also included short "profile card" questionnaires distributed at golf courses (1,118 cards returned). Lastly, there was an online survey (590 responses). All fieldwork was conducted between May and November 2016.
Golf courses were selected to provide representation across the 10 key golf regions in Scotland. There was also a spread of Tier 1, 2 and 3 courses. The final data set was weighted to ensure it was representative of golf visitors across Scotland.
Weighting factors were based on region, month and country of origin of visitor. Further detail is available to download within the full report.