Our latest annual report covers activity delivered through the 2022-2023 financial year.
Our focus was on continuing to drive demand for and support destinations and businesses. We have supported the rebuilding of the visitor economy in a responsible way, to ensure that tourism thrives.
This year, we were operating within the culture of delivery set out in the Scottish Government's National Strategy for Economic Transformation (NSET). This was done through our marketing, events, destination development and business support strategies.
Much of this work was delivered through collaboration that is threaded through all that we do at VisitScotland.
Published December 2023
VisitScotland annual report and financial statements for the year ending 31 March 2023.
Published February 2024
VisitScotland aithisg bhiadhnail agus cunntasan buidheann airson na bliadhna a chrìochnaich air 31 Màrt 2023
Scotland is Calling campaign activity led to an attributed booking value of $8.1 million and over 45,600 room nights.
We connected 298 international travel intermediaries with 324 trade-ready Scottish suppliers.
589,000 people took part in over 1,000 live events as part of Dandeliion (Scotland's contribution to Unboxed, a celebration of creativity across the UK).
We launched the volunteer programme for the UCI Cycling World Championships.
Our staff survey achieved a response rate of 87% with an engagement score of 74%.
Published December 2022
VisitScotland annual report and financial statements for the year ending 31 March 2022.
Published February 2023
VisitScotland aithisg bhiadhnail agus cunntasan buidheann airson na bliadhna a chrìochnaich air 31 Màrt 2022
Published January 2022
VisitScotland annual report and financial statements for the year ended 31 March 2021
Published October 2022
VisitScotland aithisg bhiadhnail agus cunntasan buidheann airson na bliadhna a chrìochnaich air 31 Màrt 2021
Published January 2021
VisitScotland annual report and financial statements for the year ended 31 March 2020
Published December 2019
VisitScotland annual report and financial statements for the year ended 31 March 2019
Published November 2018
VisitScotland annual report and financial statements for the year ended 31 March 2018
Published November 2017
VisitScotland annual report and financial statements for the year ended 31 March 2017
Published November 2016
VisitScotland annual report and financial statements for the year ended 31 March 2016
Published November 2015
VisitScotland annual report and financial statements for the year ended 31 March 2015
Published November 2014
VisitScotland annual report and financial statements for the year ended 31 March 2014
Published November 2013
VisitScotland annual report and financial statements for the year ended 31 March 2013