Our latest activity
Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.
Creating a destination of choice
A look at our latest work
We are recognised as a global leader in our marketing of Scotland as a destination and for our role in the delivery of a world-class programme of cultural, sporting, and business events. By showcasing Scotland as a destination of choice for both leisure and business travel, we aim to drive sustainable economic growth, while supporting businesses and communities ready to welcome visitors.
Our efforts span marketing, events, business support, and partnership initiatives; all aimed at strengthening our industry and generating economic impact.
In this section
Business Events
We promote and support Scotland as a premier destination for business events of all kinds, including meetings, incentive travel programmes, conferences, and exhibitions.
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Business Support Programme | marketing activity toolkit
Find out more about our marketing activity for our new Business Support Programme from September to February.
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Celebrating our awards
Find out what global tourism and events honours Scotland has recently received and learn more about VisitScotland’s own accolades.
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Helping visitors discover Scotland online
The latest developments to our consumer facing website.
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Our current marketing activity
Find out how our marketing activity promotes Scotland as a must visit, must return, year-round destination for both leisure and business visitors.
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Our owned channels
Find out about our owned channels and our always-on marketing activities, including earned and creative content.
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Examples of our latest activity
Travel Trends Spotlight: Scran seekers
Influencers and content creators are driving a rise in food tourism.
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Support for men’s and women’s golf
The Genesis Scottish Open and ISPS HANDA Women’s Scottish Open have both been awarded a three-year funding package.
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Delivering positive change in the events industry
A round up of Scotland’s National Events Conference where more than 220 delegates came together Glasgow’s Technology and Innovation Centre.
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It’s the final countdown for VisitScotland Connect 2026
With just under four weeks to go until VisitScotland Connect 2026, Scotland’s flagship travel trade event supported by Visit Glasgow, excitement is building as we get ready to…
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Scotland Outlook Tracker 2030 update
The latest view of how Scotland's tourism sector is performing against the ambitions set out in the national tourism strategy.
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Other things you might like
Our key focus areas
Our strategic priorities allow us to focus on reaching the right audiences, providing the right business support, and prioritising growth markets.
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Our plans
Read about our plans to position Scottish tourism and events for future success.
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Our reports
These reports offer a range of information on various aspects of our business.
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Our past activity
Find out about our previous work to support the Scottish tourism and events sector and showcase Scotland to a global audience.
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