Scotland's top ten international markets (by visit)
| Market | Total visits | Total nights | Total spend |
| United States | 794,000 | 6,920,000 | £1,236 million |
| Germany | 343,000 | 2,618,000 | £247 million |
| France | 335,000 | 2,551,000 | £277 million |
| Netherlands | 280,000 | 1,608,000 | £165 million |
| Spain | 201,000 | 1,442,000 | £108 million |
| Ireland | 200,000 | 686,000 | £84 million |
| Australia | 189,000 | 2,558,000 | £221 million |
| Canada | 175,000 | 1,921,000 | £180 million |
| Italy | 119,000 | 846,000 | £59 million |
| Switzerland | 110,000 | 677,000 | £72 million |
