This case study is part of our visitor economy series, showcasing the widespread benefits of tourism and events in Scotland.
We spoke to All Roads Lead to Whithorn community trust to hear more about how the visitor economy supports the local community in Dumfries and Galloway.
All Roads Lead to Whithorn, a community development trust, is a shining example of how a local community can achieve remarkable transformation through vision, collaboration and perseverance. Formed in 2014, the group emerged in response to a strong sense of local pride in Whithorn’s rich heritage and a pressing need for improved community and leisure facilities.
When the town’s Victorian hall faced closure, the Trust spearheaded a community asset transfer to save the landmark building.
With funding secured, the group undertook a major renovation project to modernise the space, creating a flexible, inclusive community hub that now offers everything from study spaces, accommodation options and conferencing facilities to sports amenities, accessible public services and events.
The Bunkhouse accommodation for cyclists and walkers.
We employ local people and collaborate with local visitor attractions such as the Whithorn Trust and South Machars Community Centre to encourage people to visit and stay locally during events. A recent standout addition is Whithorn’s Beer and Cheese Festival — now in its third year. Attracting producers and visitors from far and wide, the event showcases local gins, cheeses, craft beers and musical talent, building a distinctive identity for the area and placing it firmly on the visitor map.
In our bunkhouse we have a book which directs our visitors to local experiences such as attractions, restaurants, and local services. It includes laminated sheets of local walks that can be taken out for the day, as well as a stargazing book for nighttime strolls or stargazing on the patio.
We always prioritise using local businesses whenever possible, with a particular focus on local produce:
The Trust’s commitment to social impact is perhaps best seen in its inclusive outreach efforts. During the summer, over 600 free lunches were served to children and families. Their “Food Friday” initiative offers free, homemade community lunches for anyone — welcoming all ages from newborns to great-great-grandparents. The intergenerational setting has helped reduce loneliness, provide signposting for support services, and revive the social fabric of village life.
The Trust has also hosted residential programmes like the Dumfries and Galloway Youth Work’s young women’s retreat, providing a safe, supportive space for team building, empowerment, outdoor learning, and meaningful dialogue on gender, resilience and self-worth.
All Roads Lead to Whithorn community event.
The town hall has become a regular venue for indoor markets featuring local crafters and food producers, from woodworkers and potters to bakers and soda bread makers.
Music showcases bring together local bands and travelling performers, reinforcing the cultural vibrancy of Whithorn and drawing visitors throughout the year.
The Trust also works closely with other local organisations — including the Whithorn Trust and South Machars Community Centre — to create a coordinated tourism offering that benefits the entire region.
Beyond the town hall, the Trust has also played a crucial role in tackling rural housing challenges. A long-abandoned Georgian hotel was saved and sensitively converted into two highly insulated, air-source heated family homes. Phase two aims to expand this effort in partnership with South of Scotland Community Housing, helping to slow depopulation and offer young people a reason to stay, live, and work locally.
Additionally, the group extended the famed 146-mile Whithorn Way with 15km of high-quality, accessible paths for walkers, cyclists and horse riders — with even more in development thanks to their popularity and community support.
In a time when rural towns across Scotland face depopulation and economic uncertainty, the visitor economy is so important. Our project shows how the harnessing of heritage, place and community spirit can create a thriving economy which benefits not just our visitors but the people who live and work here.
People want to switch off from modern life and reconnect in peaceful, beautiful places like ours. With our stunning beaches, walking routes, history and dark skies, Whithorn offers just that — a chance to immerse in something truly special.