Our latest activity
Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.
Creating a destination of choice
A look at our latest work
We are recognised as a global leader in our marketing of Scotland as a destination and for our role in the delivery of a world-class programme of cultural, sporting and business events. By showcasing Scotland as a destination of choice for both leisure and business travel, we aim to drive sustainable economic growth while supporting businesses and communities ready to welcome visitors.
Our efforts span marketing, events, business support, and partnership initiatives – all aimed at strengthening our industry and generating economic impact. A more detailed overview of our work can be found in this section.
In this section
Business Events
We promote and support Scotland as a premier destination for business events of all kinds, including meetings, incentive travel programmes, conferences, and exhibitions.
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Business Events Monitor
Find out more about our new national survey, who should complete it, and how.
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Our current marketing activity
Find information on our latest marketing activities.
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Visitor information
Learn more about our approach to visitor information through the channels we know visitors use to maximise our reach and influence our key markets.
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Celebrating Scotland's visitor economy
A new initiative launches today highlighting the significant contribution tourism and events makes to the lives of people across Scotland.
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Tartan Week 2025
New York City Tartan Week was once again an important platform to promote Scotland – and we maximised its potential, engaging with one of our largest international markets.
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VisitScotland Connect 2025 in numbers
Find out more about VisitScotland Connect 2025, which took place on 9 - 10 April 2025 at P&J Live in Aberdeen.
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Great Days Out campaign 2025
Following the success of our Great Days Out campaign in previous years, it returned for 2025 during March-April.
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Spring partnership marketing update
We’ve got some exciting activity going live this month, encouraging and inspiring visitors to visit Scotland this spring, building on the success of some of our previous activity.
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Enter your business for a Scottish Thistle Award
Nominations and entries are now open for this year's tourism and events awards.
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