Sector called on to take part in new survey
We've launched our first ever Business Events Monitor to measure the size and value of the sector in Scotland.
The new data will allow us, and the wider tourism and event, industry to fully understand the impact the business events sector has on the Scottish economy and identify future opportunities.
Business events, often referred to as the MICE (meetings, incentives, conferences, and exhibitions) industry, consists of events ranging in size from 10 to 10,000 delegates, lasting from a day to over two weeks. They take place in dedicated conference centres, hotels, academic venues and high-end resorts for incentive trips, as well as involving destination management organisations.
Venues, hotels and businesses in the sector are being asked to complete a short online survey targeted at reaching a broad range of respondents.
The aim is to build a clearer picture and better understanding of how to promote as well as support and grow the sector.
Scotland is recognised as a world-leading host for international business events, attracting renowned thinkers and leaders from across the globe. It's a prime destination for the MICE industry, thriving on innovation from academia, research, and industry, and inspiration shared and drawn from delegates to our country. Recent globally prestigious events include COP26, World Energy Council’s Executive Assembly & Energy Trilemma Summit, 15th World Congress on Endometriosis and The European Society for Radiotherapy and Oncology (ESTRO) congress.
The launch of the new survey coincides with VisitScotland’s Journey: The Business Events Conversation, an event taking place today (19 February) where the Scottish business events community comes together to discuss the future of the sector.
Find out more information and take part in the monitor here: www.visitscotland.org/about-us/what-we-do/business-development/business-events-monitor
