Australia
We partnered with VisitBritain to support Australian freelancer Steve McKenna in a visit to Edinburgh in October 2023. Details of his visit were published in Saturday Age, The West Australian, online by The Age, the Brisbane Times and the Sydney Morning Herald.
The key theme of his trip is Scotland’s eight cities spotlighting new openings / unique experiences in each city to encourage Australian travellers to explore Scottish cities in different aspects. The articles highlighted his visit to the newly opened Port of Leith Distillery, Scottish Galleries at The National Gallery of Scotland and his culinary experience at Duck and Waffle Edinburgh at St James Quarter.
Steve’s previous visit to Edinburgh in August 2022 continues generating coverage in second half of 2023, including a lovely print article on The West Australian highlighting the summer festivals, vibrant West End and the local culinary experience, and his story exploring Edinburgh on two wheels on Sydney Morning Herald, The Age, WA Today and Brisbane Times.
We supported another Australian journalist on his confirmed commission on featuring unique luxury accommodations in Scotland. Chris Dwyer, who contributes to titles across Asia Pacific, travelled with his rescue dog around Scotland by train.
China
Edinburgh is always the most popular destination in Scotland across Chinese media. There was over 30 pieces of coverage across both print and digital platforms reaching over 883 million viewers from June to December 2023.
Hong Kong
We hosted three journalists from key publications in Hong Kong in March 2023 with responsible tourism as key theme.
As a result, both print and online articles were published by U Magazine, SkyPost, AM730 covering local food and drink experience, cultural activities, train journey and local hidden gems Edinburgh. He spotlighted Royal Yacht Britannia, Islander Harris Tweed handbag workshop, Prestonfield House, Edinburgh Castle.
Another article published by South China Morning Post in August 2023 featured another journalist visit we supported back in October 2022, spotlighting whisky tasting and experience at Johnnie Walker Princes Street.
Middle East
Zahrat Al Khaleej published an image-led article in November 2023 on Edinburgh. They highlighted Edinburgh’s rich history, stunning natural landscapes, architecture, festivals and food and drink.
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