Essentials of digital marketing
Get expertise on how to ensure you can be found online, and the simple ways you can increase the awareness and visibility of your business.
Getting online
Develop your digital marketing skills
Grow your digital expertise with our clear and practical advice. We have info on everything from Search Engine Optimisation (SEO) to social media. Become discoverable and bookable with the right tools. Find information on how to use them.
In this section
Top tips for the perfect online business listing
Learn how to make your online business listings stand out from the crowd to drive bookings.
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Cyber security essentials
Find essential information on cyber security and learn how you can protect yourself and your business from fraud. This includes resources, examples, and advice.
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How Google Business Profile can benefit you
Find tips on how to get your business onto Google using Google Business Profile, including on how to create and optimise your listing.
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Guide to Google's Things to do platform
Learn how to display direct booking links in search results and in Google Maps.
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How to increase your accommodation bookings online
Reach new markets and potential visitors by making your accommodation business easier to find and book online.
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How to choose an online booking system
Discover how to increase online bookings for your tourism business by using the system that's right for you.
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Online travel agents
Discover our top tips and best practice advice for engaging with online travel agents (OTAs) as a tourism business.
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A beginner's guide to on-page SEO
Watch our three-minute video for some quick and clear advice on what search engine optimisation is. Learn how you can improve on it on your tourism website.
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Six tips on improving your social media presence
Watch our three-minute video for six tips on how to improve your social media presence for your Scottish tourism business.
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Using Tripadvisor for your tourism business
Gain insight on how to use Tripadvisor for your tourism business. Including how to track your performance, top business tips, how to respond to reviews, and more.
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Using Facebook effectively
Discover how Facebook can help you grow your tourism business. Learn how to use Facebook Business Manager and Facebook Insights.
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How X (Twitter) can help your tourism business
Discover how to use X (Twitter) effectively to promote your tourism business. Including information from what content to post, to using analytics and insights.
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User Experience (UX) basics - tips and advice
Learn the basics of user experience (UX) and how you can get more views and clicks for your website. Discover why UX important and how you can implement it.
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