Improve your online performance

Find an array of digital marketing tips and techniques to help you improve the online performance of your business.

Improve your performance

Strengthen your online presence

Once you’ve covered the fundamentals of your digital marketing strategy, there are all kinds of things you can do to improve performance. Think of employing the right imagery, working with influencers, or drafting a digital strategy.

In this section

Creating good content to promote your business

Find information and advice on creating good content across all of your online channels. This includes useful tips on what could work best for your business.

6 min read

The benefits of online content sharing

Just because you didn’t create it, doesn’t mean you can’t use it. Make the most inspiring content out there work for you and your audience.

5 min read

Using email marketing to improve your performance

Find out how your business can use email marketing to improve online performance. Learn how to build relationships with consumers.

5 min read

Using video to improve your digital marketing plan

Take a look at our top tips for creating your own video content from home, for your Scottish tourism business.

3 min read

Using influencer marketing to promote your tourism business

How can you use influencer marketing to promote your business? Find information on what influencers are, why to use them, and more.

7 min read

How we choose content to share on social media

Find out what our social media team look for when sharing content on social media, including some of our best practice examples.

4 min read

The importance of using good imagery online

Learn about the importance of using good imagery and how to make the most of it.