Visitor interests and activities

From food and drink to golf, find key insights into what our visitors like to see, do, and experience.

Visitor interests and activities

From food and drink to golf

Scotland might not be a large country in terms of square mileage but it certainly makes up for it in terms of the wide variety of things to see and do when here. We’ve organised the information and analysis that we’ve gathered into key topics for you to explore.

In this section

Coastal tourism insights

Coastal and seaside destinations are a vital part of Scotland’s tourism offering. On this page, you can find useful insights on visits to coastal locations.

3 min read

Culture and heritage tourism insights

Our culture and heritage are a core aspect of Scotland’s tourism offering. Find useful insights on cultural tourism, including interest in the Gaelic language.

3 min read

Cycling tourism insights

Cycling in Scotland offers visitors an excellent way to explore our country. Find useful insights on cycling tourism in Scotland, including mountain biking.

6 min read

Film, TV and literature tourism insights

Find useful insights and tips on how to capitalise on film, TV and literature tourism in Scotland.

7 min read

Food and drink tourism insights

Food and drink experiences are a vital part of Scotland’s tourism offering. Find useful insights on food tourism.

5 min read

Golf tourism insights

Scotland is known world-wide as the home of golf. Find useful insights on golf visitors to Scotland, including Scotland's latest golf tourism strategy.

4 min read