Know your customers

Find out how learning from your customers can have a massive impact on your online performance.

Develop your insights

Grow your business effectively

Did you know that travellers complete 90% of their research and 80% of their bookings online? Good digital marketing is essential for any business looking to get visitor attention. Help them dream up their ideal trip and share it with friends.

In this section

How to define and refine your target market

Discover the importance of defining and refining your target market and what steps you can take to achieve this.

5 min read

How to use customer relationship management systems to your advantage

Learn the basics of customer relationship management systems and how they can help your business. Including the what they are, and the benefits they can bring.

5 min read

A guide to social listening

Learn about social listening, and how it can benefit your Scottish business. Including what it is, and advice on how to do it.

12 min read

The importance of managing your online customer reviews

Learn more about online customer reviews and the platforms you can use. Check out best practice for responding to comments as a tourism business.

4 min read

Using Google Analytics

Gain insights about your customers and learn how to use Google Analytics effectively. This includes information on why it's useful, and training resources.

3 min read