I’m delighted to share our first Dundee & Angus Regional Update of 2024. This update highlights some of the ways we’ve promoted the region across our channels over the last six months, and how we support the industry to keep up to date with news and opportunities.
Alongside a great year of events and activities, 2023 saw BBC Radio 1's Big Weekend, the 2023 UCI Cycling World Championships Gran Fondo race and the V&A’s Tartan exhibition, all of which drew visitors from across Scotland, the UK and the world.
Looking ahead to 2024, there we’re pleased to see the popular snowdrop festival return to gardens in February including Dundee’s Botanical Gardens and Angus’ Glamis. And Dundee’s open top bus will return again this Summer. Both provide excellent opportunities for us to shine a spotlight and ensure that visitors – new and returning – have Dundee and Angus on their holiday map.
We work closely with partners in the region to share news and information about the region nationally and national opportunities locally. This ensures that tourism businesses subscribed to our e-newsletter, connected via LinkedIn and part of our Facebook group, do not miss out.
All the very best for a successful 2024.
Caroline
here are two special openings - the much-anticipated Perth Museum and the Scottish Crannog Centre. Both provide excellent opportunities for us to shine a spotlight on Perth and Kinross and ensure that visitors – new and returning – have Perthshire on their holiday map.
We work closely with partners in the region to share news and information about Perthshire nationally and national opportunities locally. This ensures that tourism businesses subscribed to our e-newsletter, connected via LinkedIn and part of our Facebook group, do not miss out.
Through the Perthshire Tourism Partnership, we've also delivered a number of in-person and online events over 2023, with the aim of helping businesses strengthen their operations and network with others. Join us at the Partnership’s upcoming event "Promoting Perthshire", you can find further details within this update.
All the very best for a successful 2024.
Caroline
Perthshire on social (July – December 2023)
4.87 million reach
Number of times Perthshire content reached people on their social channels
410,900 engagements
Reactions, likes, comments, shares and saves of Perthshire posts
Reach of 449,330+
Top performing post by reach on Tick Tok was a stunning video of The Enchanted Forest