Visit Scotland | Alba

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What VisitScotland can do for you

We work closely with the industry in Scotland, helping you to find the latest information and insights, get personalised business advice and give our visitors the best possible experience. Here's a snapshot of what we offer those working in the tourism and events sector.

Reduce your climate impact guide

Understand how your business can reduce emissions with our simple climate impact guide that includes our easy-to-use, free climate action workbook.

6 min read

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Trends for tomorrow

Explore reports designed to provide food for thought about tourism trends and the opportunities they offer.

4 min read

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Digital skills

Learn how to improve your digital skills and enhance the online performance of your Scottish tourism business.

2 min read

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Marketing opportunities

From a free web listing on our global website to working with the travel trade, find out how you can reach your target markets with us.

3 min read

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Events planning advice and materials

Find useful tools and resources to help you plan and manage your event.

2 min read

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Short-term lets legislation changes in Scotland

Read guidance and advice on the changes to Scotland's short-term lets legislation – impacting operators and hosts.

21 min read

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Latest research and insights

Visitor survey

Explore the latest insight on the visitor experience.

5 min read

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Domestic sentiment tracker 

The latest tracking research on UK residents' holiday intentions.

7 min read

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International tourism performance

Read the latest statistics on Scotland’s international visitors. This includes number of trips, nights, and spend.

6 min read

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