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Visit Scotland | Alba

We’ve now launched our new Business Support Hub with tailored advice to help you start, improve and grow your business. Please take a look at our new and updated advice and share your thoughts.

Economic growth is our priority

As an economic growth agency, our core purpose is to drive the visitor economy and grow its value to Scotland.

We look to attract investment into Scotland, help businesses to grow, and leverage tourism and events as a force for good for all of Scotland’s people and places.

Read about how we're supporting the responsible growth of the sector, including:

  • expanding Scotland's share in the global market
  • helping our businesses and events to thrive
  • creating vibrant and welcoming destinations

Discover how we support the tourism and events sector.

 

Band performing at the Cowal Highland Gathering.

The value of tourism and events to Scotland

£10.8 billion

in visitor spend

245,000 jobs

in tourism

16,045 businesses

in tourism

£5.5 billion

generated by events to the economy

Source: Scottish Government Growth Sector Statistics 2024 and UK Event Report 2024

Our focus

To ensure we're reaching the right audience, offering the right support to businesses, and prioritising the markets with the greatest potential for growth we focus on three key areas. 

These areas are designed to stimulate and manage responsible demand, deliver a world-class events portfolio, grow local visitor economies, and support businesses to develop and seize opportunities to internationalise.

A spotlight on business and experience development

Discover our year-round programme of free support, designed to help businesses grow, develop, and access new audiences and markets.

This programme offers digital advice through our newly launched Business Support website, along with webinars, workshops, networking opportunities, peer-to-peer learning, and marketing support.

Read more about our activity

Waitress at the Peebles Hydro Hotel restaurant

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