What VisitScotland can do for you
We work closely with the industry in Scotland, helping you to find the latest information and insights, get personalised business advice and give our visitors the best possible experience. Here's a snapshot of what we offer those working in the tourism and events sector.
Reduce your climate impact guide
Understand how your business can reduce emissions with our simple climate impact guide that includes our easy-to-use, free climate action workbook.
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Travel trends for Scotland
Explore reports designed to provide food for thought about tourism trends and the opportunities they offer.
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Digital skills
Learn how to improve your digital skills and enhance the online performance of your Scottish tourism business.
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Marketing opportunities
From a free web listing on our global website to working with the travel trade, find out how you can reach your target markets with us.
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Events planning advice and materials
Find useful tools and resources to help you plan and manage your event.
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Short-term lets legislation changes in Scotland
Read guidance and advice on the changes to Scotland's short-term lets legislation – impacting operators and hosts.
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Latest news
Sign up to our newsletters for regular industry updates
Sign up for our tourism industry newsletter and get all the latest Scottish tourism industry updates, sent straight to your inbox once a month.
Subscribe to the EventScotland newsletter and get the latest Scottish event news, articles and insights, sent straight to your inbox once a week.
Business Events Monitor now live
Shape the future of Scotland
Help us discover the impact of Scotland's business events sector by completing the Business Events Monitor.
Reduce your climate impact
Your journey to net zero
Understand how your business can reduce emissions with our simple climate impact guide that includes our easy-to-use, free climate action workbook.
Latest research and insights
Domestic sentiment tracker
The latest tracking research on UK residents' holiday intentions.
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International tourism performance
Read the latest statistics on Scotland’s international visitors. This includes number of trips, nights, and spend.
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What we do
By working together with the industry, we attract visitors to Scotland and deliver exceptional holiday experiences. Find out more about what VisitScotland does, day to day, to grow the value of Scottish tourism.
Current vacancies
See the latest jobs from VisitScotland
We have career opportunities across Scotland, in a broad range of roles.