2. Scotland Visitor Survey 2023
In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The survey explores all aspects of the visitor experience in Scotland. It also allows us to explore the experiences of visitors who stayed overnight in a specific area.
The scope of the survey was leisure overnight visitors only.
Information is also available at a Scotland level on a variety of topics including motivations, planning and booking, travel, attractions, food and drink and satisfaction. Detail on the background and study methodology is also available.
Browse Scotland Visitor Survey 2023.
There are separate factsheets for Edinburgh and for the Lothians (excluding Edinburgh).