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Visit Scotland | Alba

Overview

  • Insight on tourism in Edinburgh and the Lothians is available from a range of different sources. These include tourism monitors, national statistics, and commissioned research.
  • On this page, you will find key data for the area. There are also links to further information regarding a particular source or study.
  • In 2023, there were a total of 5.34 million overnight tourism visits to Edinburgh and the Lothians and a total overnight tourism spend of  £2,321 million.
  • In 2023, there was a total of 4.98 million overnight visits to Edinburgh and a total overnight tourism spend of £2,244 million (City of Edinburgh only).

1. Key statistics (Edinburgh and the Lothians)

5.34 million

total overnight trips by international and domestic visitors in 2023

21.29 million

total nights spent in accommodations by international and domestic visitors in 2023

£2,321 million

total spend by international and domestic visitors in 2023

£435

average overnight visitor spend in 2023

Figures shown represent tourism performance for Edinburgh and the Lothians, 2023. Sources: International Passenger Survey 2023, Great Britain Tourism Survey 2023.

Key statistics (City of Edinburgh)

4.98 million

total overnight trips by international and domestic visitors in 2023

20.35 million

total nights spent in accommodations by international and domestic visitors in 2023

£2,244 million

total spend by international and domestic visitors in 2023

£450

average overnight visitor spend in 2023

Figures shown represent tourism performance for Edinburgh, 2023. Sources: International Passenger Survey 2023, Great Britain Tourism Survey 2023.

Domestic overnight tourism

Region Domestic visits Domestic nights Domestic spend
Edinburgh and Lothians 2,970,000 7,669,000 £792 million
City of Edinburgh 2,660,000 6,930,000 £747 million

Source: Great Britain Tourism Survey, 2023

Do you want to see this data as a graph or view past year figures?

View graphs and data on tourismobservatory.scot

International overnight tourism

Region International visits International nights International spend
Edinburgh and the Lothians 2,368,000 13,623,000 £1,529 million
City of Edinburgh 2,324,000 13,421,000 £1,497 million

Source: International Passenger Survey, 2023 

Do you want to see this data as a graph or view past year figures?

View graphs and data on tourismobservatory.scot

Employment and economic performance

Local Authority Tourism employment in 2022 Tourism employment as % of all employment Tourism businesses in 2023 Tourism businesses as a% of all businesses Tourism Turnover in 2021 Total tourism GVA per head in 2021
Edinburgh 37,000 12.3% 1,995 11.2% £957 million £16,181
East Lothian 4,000 7.4% 300 9.6% £97 million £14,596
Midlothian 2,250 4.5% 195 7.7% £53 million £12,446
West Lothian 3,500 3.8% 355 7.9% £145 million £21,047

Source: Scottish Growth Sector Statistics, December 2023

Do you want to see this data as a graph, a time series, or a data file (CSV)?

View graphs and data on tourismobservatory.scot

2. Scotland Visitor Survey 2023

In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The survey explores all aspects of the visitor experience in Scotland. It also allows us to explore the experiences of visitors who stayed overnight in a specific area.

The scope of the survey was leisure overnight visitors only.

Information is also available at a Scotland level on a variety of topics including motivations, planning and booking, travel, attractions, food and drink and satisfaction. Detail on the background and study methodology is also available.

Browse Scotland Visitor Survey 2023.

There are separate factsheets for Edinburgh and for the Lothians (excluding Edinburgh). 

Profile of overnight visitors to Edinburgh

36%

were domestic visitors

64%

were international visitors

52%

were repeat visitors

15%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Edinburgh factsheet

Published June 2024

Profile of overnight visitors to the Lothians

80%

were domestic visitors

20%

were international visitors

81%

were repeat visitors

8%

were on a trip of a lifetime

Source: Scotland Visitor Survey, 2023 (updated August 2024. Please note these figures exclude Edinburgh)

Scotland Visitor Survey 2023 - Lothians factsheet

Published June 2024

(updated August 2024)

3. Methodology

The data published on this page is sourced from a number of different studies.

Great Britain Tourism Survey

Jointly sponsored by VisitEngland, VisitScotland and VisitWales. The sample size for Edinburgh and the Lothians was 284 and Edinburgh was 259.
Browse more information on domestic overnight tourism to Scotland.

International Passenger Survey

Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and VisitWales are sponsors of the survey. The sample size for Edinburgh and the Lothians was 1,623 and Edinburgh 1,593.
Browse more information on international tourism performance.

Scotland Visitor Survey

Commissioned by VisitScotland. The sample size for Edinburgh was 1,156 and for the Lothians, excluding Edinburgh 132. 
Explore details from the Scotland Visitor Survey.

Scottish Growth Sector Statistics

Read details on industry statistics on gov.scot.

Related links