Accommodation In Scotland - occupancy statistics

2. Key statistics

4. Executive summary 2023

Hotels 2023 summary

• hotel room occupancy reached a peak in September at 84.5%
• average peak RevPAR was £411.53 achieved in October
• the most popular booking method was directly with hotel accommodation, followed by "other" which includes booking sites and agents
• 99% of all participating hotels had their own website, with the majority also listing on TripAdvisor (84%). Facebook continued to be popular in 2023 with 79% having their own page to promote their accommodation. YouTube was used by 11% of hotels

Guesthouse / B&B 2023 summary

• guesthouses/B&B room occupancy reached a peak in August at 89.1%

• the most popular booking methods were direct booking and by "walk-in". "Other" booking channels such as booking sites, proved less popular in 2023
• all participating guesthouse, B&B providers had their own website, with the majority also listing on TripAdvisor (93%). Facebook was used by just 32% of providers to promote their accommodation. X (Twitter) was used by just under a quarter of guesthouse, B&B providers.

Self-catering 2023 summary

• self-catering unit occupancy reached a peak in August at 58.4%
• other booking methods were cited as most popular by 79% of self-catering accommodation providers. These include booking agents and channels such as SuperControl and Discover Scotland.
• 99.5% of all participating Self-Catering accommodation providers had their own website. Just over two-thirds had a Facebook page, with just over 65% of participants using TripAdvisor. X (Twitter) was used by just over 50% of participants, however just 16.5% used YouTube.