Visit Scotland | Alba

Overview

  • Research and insight on tourism in Glasgow & the wider Glasgow area (also known as the Clyde Valley) is available from a range of different sources, including tourism monitors, national statistics, and commissioned research.
  • On this page, you will find key data for the area. There are also links to further information regarding a particular source or study.
  • We will continue to update this page with the latest data over the next few months.

In this article:

1. Scotland Visitor Survey 2023

In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only.

The survey explores all aspects of the visitor experience in Scotland. Further information on the background, methodology, and key highlights from the survey is also available.

Browse Scotland Visitor Survey 2023.

The visitor survey also allows us to explore the experiences of visitors who stayed overnight in a specific area.

Overnight visitors to Glasgow

43%

were domestic visitors

57%

were international visitors

58%

were repeat visitors

16%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Glasgow factsheet

Published June 2024

Download (1,260Kb)

Overnight visitors to Wider Glasgow

73%

were domestic visitors

27%

were international visitors

70%

were repeat visitors

8%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Wider Glasgow factsheet

Published June 2024

Download (1,278Kb)

2. Key statistics 2022 (Glasgow & Clyde Valley)

3.6 million

overnight trips by International visitors and GB residents in 2022

26.4 million

day trips by GB residents in 2022

14.8 million

nights spent in accommodations by International visitors and GB residents in 2022

£2.4 billion

total spend by International visitors and GB residents in 2022

Figures shown represent tourism performance for Glasgow & the Clyde Valley, 2022. Sources: International Passenger Survey, Great Britain Tourism Survey, Great Britain Day Visits Survey, 2022

Related links