The Scottish Visitor Attraction Monitor is solely owned and distributed by the Moffat Centre, Glasgow Caledonian University.
They have given us permission to publish extracts from their annual report.
616 attraction operators provided total visit figures for both years 2023 and 2022.
Are you interested in participating in the survey or subscribing to the full publication? Please email info@moffatcentre.com.
© Moffat Centre, Glasgow Caledonian University
| Paid attraction | Visits in 2023 | Region |
| Edinburgh Castle | 1,904,723 | Edinburgh |
| Edinburgh Zoo | 618,719 | Edinburgh |
| Edinburgh Bus Tours | 605,881 | Edinburgh |
| Stirling Castle | 517,299 | Stirling |
| Urquhart Castle | 422,761 | Highlands |
| The Scotch Whisky Experience | 401,308 | Edinburgh |
| Camera Obscura and World of Illusions | 376,470 | Edinburgh |
| The Royal Yacht Britannia | 361,175 | Edinburgh |
| The Glasgow Science Centre | 350,441 | Glasgow |
| Culzean Castle and Country Park | 291,674 | Ayrshire |
| Free attraction | Visits in 2023 | Region |
| National Museum of Scotland | 2,186,841 | Edinburgh |
| National Galleries Scotland: National | 1,836,057 | Edinburgh |
| St Giles' Cathedral | 1.473,211 | Edinburgh |
| Kelvingrove Art Gallery and Museum | 1,283,882 | Glasgow |
| Riverside Musuem | 1,184,160 | Glasgow |
| Royal Botanic Garden Edinburgh | 1,041,391 | Edinburgh |
| Loch Lomond Shores | 1,032,442 | Argyll |
| National War Musuem | 773,213 | Edinburgh |
| Glenfinnan Monument | 540,853 | Highlands |
| Gallery of Modern Art | 510,936 | Glasgow |
(Top 10 free admission attractions does not include country park attractions)
© Moffat Centre, Glasgow Caledonian University