Visitor interests and activities
From food and drink to golf, find key insights into what our visitors like to see, do, and experience.
Visitor interests and activities
From food and drink to golf
Scotland might not be a large country in terms of square mileage but it certainly makes up for it in terms of the wide variety of things to see and do when here. We’ve organised the information and analysis that we’ve gathered into key topics for you to explore.
In this section
Coastal tourism insights
Coastal and seaside destinations are a vital part of Scotland’s tourism offering. On this page, you can find useful insights on visits to coastal locations.
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Culture and heritage tourism insights
Our culture and heritage are a core aspect of Scotland’s tourism offering. Find useful insights on cultural tourism, including interest in the Gaelic language.
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Cycling tourism insights
Cycling in Scotland offers visitors an excellent way to explore our country. Find useful insights on cycling tourism in Scotland, including mountain biking.
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Film, TV and literature tourism insights
Find useful insights and tips on how to capitalise on film, TV and literature tourism in Scotland.
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Food and drink tourism insights
Food and drink experiences are a vital part of Scotland’s tourism offering. Find useful insights on food tourism.
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Golf tourism insights
Scotland is known world-wide as the home of golf. Find useful insights on golf visitors to Scotland, including Scotland's latest golf tourism strategy.
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Motorhomes, caravans and camping tourism insights
Find insights on consumer research on domestic motorhome and camping vehicle users.
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Outdoor activities tourism insights
Find insights on outdoor activities, adventure sports and astro tourism.
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Wellness tourism insights
Find useful insights on wellness tourism, connected to nature, outdoor activities and attractions.
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