Visit Scotland | Alba

Overview

  • Research and insight on tourism in Fife is available from a range of different sources, including tourism monitors, national statistics, and commissioned research.
  • On this page, you will find key data for the area. There are also links to further information regarding a particular source or study. 
  • We will continue to update this page with the latest data over the next few months.

In this article:

1. Scotland Visitor Survey 2023

In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only.

The survey explores all aspects of the visitor experience in Scotland. Further information on the background, methodology, and key highlights from the survey is also available.

Browse Scotland Visitor Survey 2023.

The visitor survey also allows us to explore the experiences of visitors who stayed overnight in a specific area.

Overnight visitors to Fife

65%

were domestic visitors

35%

were international visitors

81%

were repeat visitors

10%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Fife factsheet

Published June 2024

Download (1,202Kb)

2. Key statistics 2022

660 thousand

overnight trips by International visitors and GB residents in 2022

3.7 million

day trips by GB residents in 2022

2.7 million

nights spent in accommodations by International visitors and GB residents in 2022

£287 million

total spend by International visitors and GB residents in 2022

Figures shown represent tourism performance for Fife, 2022. Sources: International Passenger Survey, Great Britain Tourism Survey, Great Britain Day Visits Survey, 2022

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