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Visit Scotland | Alba

Overview

  • Insight on tourism in the Scottish Borders is available from a range of different sources. These include tourism monitors, national statistics, and commissioned research.
  • On this page, you will find key data for the area. There are also links to further information regarding a particular source or study. 
  • In 2023, there were a total of 316,000 overnight tourism visits to the Scottish Borders and a total overnight tourism spend of  £115 million.

1. Key statistics (overnight tourism)

316 thousand

total overnight visits by international and domestic visitors in 2023

980 thousand

total nights spent in accommodations by international and domestic visitors in 2023

£115 million

total spend by international and domestic visitors 2023

£365

average overnight visitor spend in 2023

Figures shown represent tourism performance for the Scottish Borders, 2023 (numbers have been rounded). Sources: International visitors: International Passenger Survey, GB residents: Great Britain Tourism Survey, 2023

Domestic overnight tourism

Region Domestic visits Domestic nights Domestic spend
Scottish Borders 291,000 729,000 £76 million

Source: Great Britain Tourism Survey, 2023 (caution low base size for Scottish Borders)

Do you want to see this data as a graph or view past year figures?

View graphs and data on tourismobservatory.scot

International overnight tourism

Region International visits International nights Internmational spend
Scottish Borders 26,000 252,000 £39 million

Source: International Passenger Survey, 2023  (caution low base size for Scottish Borders)

Do you want to see this data as a graph or view past year figures?

View graphs and data on tourismobservatory.scot

Employment and economic performance

Local Authority Tourism employment in 2022 Tourism employment as % of all employment Tourism businesses in 2023 Tourism businesses as % of all businesses Tourism Turnover in 2021 Total tourism GVA per head in 2021
Scottish Borders 4,000 7.5% 435 8.7% £105 million £13,075

Source: Scottish Growth Sector Statistics, December 2023

Do you want to see this data as a graph, a time series, or a data file (CSV)?

View this data as a time series on tourismobservatory.scot

2. Scotland Visitor Survey 2023

In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only.

The survey explores all aspects of the visitor experience in Scotland. Further information on the background, methodology, and key highlights from the survey is also available.

Browse Scotland Visitor Survey 2023.

The visitor survey also allows us to explore the experiences of visitors who stayed overnight in a specific area.

Profile of overnight visitors: Scottish Borders

75%

were domestic visitors

25%

were international visitors

88%

were repeat visitors

7%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Scottish Borders factsheet

Published June 2024

3. Methodology

The data published on this page is sourced from a number of different studies.

Great Britain Tourism Survey

Jointly sponsored by VisitEngland, VisitScotland and Visit Wales. The sample size for the Scottish Borders was 27. Caution low sample size.
Browse more information on domestic overnight tourism to Scotland.

International Passenger Survey

Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and Visit Wales are sponsors of the survey. The sample size for the Scottish Borders was 19. Caution low sample size.
Browse more information on international tourism performance.

Scotland Visitor Survey

Commissioned by VisitScotland. The sample size for the Scottish Borders was 156.
Explore details from the Scotland Visitor Survey.

Scottish Growth Sector Statistics

Read details on industry statistics on gov.scot.

Related links