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VisitScotland Connect brings domestic and international tour operators and travel advisors together with Scottish tourism businesses for a two-day event in Scotland. 

The workshop-style event provides a platform for trade-ready Scottish businesses to promote products and experiences to new audiences and markets via the global travel trade, to develop new business.  

This year, VisitScotland Connect 2025 will be held at P&J Live in Aberdeen on 9 – 10 April.  

What is VisitScotland Connect?

VisitScotland Connect is our flagship travel-trade event, designed to create opportunities for trade-ready Scottish tourism businesses to engage with buyers from across the world, and help attract visitors to Scotland.

It is two packed days of meetings and networking, alongside a series of familiarisation trips around Scotland. This is an opportunity for Scottish businesses to showcase their products and experiences to global tour operators, travel advisors and Destination Management Companies to generate future business, meet new clients and contract new product. 

Over 250 buyers attend from across the globe including from North America, Germany, and China. 

The event has been praised for its importance in establishing connections, supporting businesses in their ambitions to internationalise, and the subsequent business potential it brings to Scotland’s valuable tourism industry.  

 

VisitScotland Connect 2024 results

7,000 meetings

over two days (6,000 meetings in 2023).

We hosted 257 buyers

from 23 countries.

222

Scottish tourism businesses attended VisitScotland Connect 2024. Up 27% on our 2023 event.

13 fam trips

gave 135 buyers the opportunity to experience Scotland, covering 20 regions and 200 businesses.

41 features

across Scottish press, reaching more than 354,000 potential readers, since the August 2023 launch.

409 attendees

at our VisitScotland Connect networking dinner, held at the P&J Live.

90% of suppliers

were satisfied with the business potential of VisitScotland Connect.

98% of suppliers

who hosted a fam trip were satisfied with the quality of buyers who took part.

Key stats from our 2024 event, from our buyers and suppliers.

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