Our latest activity
Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.
Creating a destination of choice
A look at our latest work
We are recognised as a global leader in our marketing of Scotland as a destination and for our role in the delivery of a world-class programme of cultural, sporting and business events. By showcasing Scotland as a destination of choice for both leisure and business travel, we aim to drive sustainable economic growth while supporting businesses and communities ready to welcome visitors.
Our efforts span marketing, events, business support, and partnership initiatives – all aimed at strengthening our industry and generating economic impact. A more detailed overview of our work can be found in this section.
In this section
Business Events
We promote and support Scotland as a premier destination for business events of all kinds, including meetings, incentive travel programmes, conferences, and exhibitions.
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Business Events Monitor
Find out more about our new national survey, who should complete it, and how.
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Our current marketing activity
Find information on our latest marketing activities.
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Celebrating our awards
Find out what global tourism and events honours Scotland has recently received and learn more about VisitScotland’s own accolades.
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Visitor information
Learn more about our approach to visitor information through the channels we know visitors use to maximise our reach and influence our key markets.
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Building a community of storytellers
Word-of-mouth remains the greatest influence on travel inspiration. Storytelling drives connection. That’s why our marketing is moving beyond conventional destination marketing…
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Business development | a pipeline approach
Driving visitors to Scotland doesn’t start and end with traditional marketing channels. In fact, it starts with Scotland’s tourism businesses, the creation of the right products…
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Closing the connectivity gap
With a wave of new routes and increased capacity, our connectivity from key markets has never been stronger. Read more on the long-term work behind this success and what it means.
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Boosting domestic demand
UK visitors make up most of Scotland’s tourism market. Our marketing activity is focused on inspiring travel, boosting demand, and keeping Scotland front of mind year-round.
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Meet our new Business Support Hub AI Chatbot
We've launched new functionality on our Business Support Hub (BSH) website - our brand-new AI (Artificial Intelligence) Chatbot function.
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Events across the country benefit from national events funding
23 events across 11 local authorities in Scotland will receive a share of £265,502 of funding.
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