Visit Scotland | Alba

Overview

  • Research and insight on tourism in Aberdeen, Aberdeenshire and Moray Speyside is available from a range of different sources, including tourism monitors, national statistics, and commissioned research.
  • On this page, you will find key data for the area. There are also links to further information regarding a particular source or study. 
  • We will continue to update this page with the latest data over the next few months.

In this article:

1. Scotland Visitor Survey 2023

In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only.

The survey explores all aspects of the visitor experience in Scotland. Further information on the background, methodology, and key highlights from the survey is also available.

Browse Scotland Visitor Survey 2023.

The visitor survey also allows us to explore the experiences of visitors who stayed overnight in a specific area.

Overnight visitors to Aberdeen

41%

were domestic visitors

59%

were international visitors

64%

were repeat visitors

15%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Aberdeen factsheet

Published June 2024

Download (1,197Kb)

Overnight visitors to Aberdeenshire

71%

were domestic visitors

29%

were international visitors

80%

were repeat visitors

8%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Aberdeenshire factsheet

Published June 2024

Download (1,250Kb)

Overnight visitors to Moray Speyside

84%

were domestic visitors

16%

were international visitors

91%

were repeat visitors

3%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Moray Speyside factsheet

Published June 2024

Download (1,261Kb)

2. Key statistics (Aberdeen, Aberdeenshire, Moray)

1.3 million

overnight trips by International visitors and GB residents in 2022

5.9 million

day trips by GB residents in 2022

5.9 million

nights spent in accommodations by International visitors and GB residents in 2022

£747 million

total spend by International visitors and GB residents in 2022

Figures shown represent tourism performance for Aberdeen, Aberdeenshire, and Moray in 2022. Sources: International Passenger Survey, Great Britain Tourism Survey, Great Britain Day Visits Survey, 2022

3. Additional research resources

More research and insights for the Aberdeen and Aberdeenshire region.

Key tourism insights

industry.visitabdn.com

VisitAberdeenshire's research and insights webpages provide tourism data for the north east of Scotland.

Related links