The Scotland Outlook 2030 tracker monitors progress against the specific priorities set out in Scotland’s national tourism strategy, Scotland Outlook 2030. This strategy outlines:
Scotland Outlook 2030 was developed and is delivered collaboratively by public, private, and third sectors, working toward this shared vision and mission.
The range of economic, social, and environmental objectives of Scotland Outlook 2030 has increased in recent years. That’s why a tracker has been created for tourism stakeholders to monitor the progress of Scotland Outlook 2030.
The Scotland Outlook 2030 tracker has been developed through a collaborative process between:
Published March 2025
View our tracker to gain insights on the progress towards Scotland Outlook 2030. We encourage industry, public bodies, and partner organisations to link to the Scotland Outlook 2030 tracker from their websites.
Data must be quantitative rather than qualitative.
As Scotland Outlook 2030 is a national strategy, the tracker’s primary focus is on data at the national level.
The data needs to be recurring (ideally updated annually), rather than a one-off survey.
Each indicator must relate to at least one of the strategic priorities and outcomes of Scotland Outlook 2030.
Data needs to be reliable, robust, and statistically representative, ideally being drawn from national or official statistics.
These indicators will be kept under review and adjusted or added to if and when new data becomes available.
Known indicator omissions include national level community / social indicators and appropriate environmental / net zero indicators. We have plans to address these gaps in data.
Published March 2025
Download our PDF with frequently asked questions.
