Brand and Global Marketing
Led by Cat Leaver, this department is responsible for:
- providing strategic leadership
- innovation across all elements of brand identity, creative, and marketing delivery
The department consists of four teams: Design, Multimedia, Global Marketing, and PR. Each team plays a pivotal role in driving responsible growth of the visitor economy through:
- guardianship of our destination brand
- close working with industry and sectors
- our associated marketing activation, including partnership marketing activity for both business-to-consumer and business-to-business
Through collaboration and in-house expertise, the teams also deliver strategic projects and programmes. This is both across our organisation and with wider strategic partners. The latter includes leading on our involvement in the Brand Scotland partnership.