ITB Berlin returns in person for the first time since the pandemic
Business from across Scotland are joining the VisitScotland and VisitBritain delegation at the world-leading travel trade show, ITB Berlin, this week (7-9 March).
This major international gathering offers businesses the chance to connect and engage with travel agents and tour operators from around the world, to promote their products, services and experiences.
More than 180 countries and territories from all sectors of the travel industry are represented at the event, hosted in the German capital for the first time in four years.
March celebrates Scottish Tourism Month and travel trade events are a vital way to attract international visitors to Scotland who typically stay longer and spend more than domestic visitors.
More than half of international consumers use a travel intermediary like a tour operator or travel agent travel to plan and book their holidays.