Visit Scotland | Alba
Article published 02/02/2023

Tourism data project

Geotourist and Dr Keith Dinnie, from the University of Dundee, are undertaking a project to identify and assess the economic and social benefits of Geotourist’s to Scottish tourism.

They would like Scottish Destination Management Organisation and tourism-related organisations to take part.

With 20 spaces on offer, each partner will have a Geotourist multimedia trail created to showcase their destination or brand. They will also have access to Geotourist’s data dashboard to assess and analyse the results.

Interviews will assess the potential for Geotourist to deliver economic and social benefits to organisations and their destinations.

The project runs until May 2023, with:

  • results released in a paper authored by Dr Keith Dinnie
  • an industry report co-authored by Dr Keith Dinnie and Geotourist CEO, Shaon Talukder
  • an online event delivered for Scottish tourism industry stakeholders

Call for project partners

Currently in the initial phase, this is a call for Scottish travel and tourism organisations to take part in the study.

In return, they will get a multimedia digital storytelling experience hosted on the Geotourist app. They’ll also get access to visitor-generated data based on their own content.

Any Scotland-based tourism organisation can apply to participate in the project. Potential partners include:

  • tourism boards or destination organisations
  • local authorities
  • attractions
  • transport organisations
  • venues
  • heritage organisations
  • parks and outdoor spaces
  • museums and galleries
  • community groups that provide visitor services

If you’d like to take part, please contact partnerships@geotourist.com.

Scottish Government funded project

Tourism has been identified as a key driver for future growth in economic development. This project is funded by the Scottish Inward Investment Catalyst Fund administered by Interface.

Interface has partnered with technology company, Geotourist and one of the world’s leading authorities on place branding, Dr Keith Dinnie, from the University of Dundee.

Together they will develop an accurate picture of:

  • motivations and decision-making around travel
  • detailed visitor behaviour

The project will help assess the impact of creating a digital footprint where none existed. It will also allow for data to inform strategic decision-making and campaign performance.

The goal is to help destinations speed up their economic growth by using data to focus on the activities that their visitors would travel for.

Learn more about Geotourist.

Learn more about the University of Dundee School of Business.