A new strategy aimed at further strengthening Glasgow’s thriving events portfolio and infrastructure has been launched by Glasgow Life.
The Glasgow Events Strategy 2035 sets out the vision and priorities to take Glasgow and its events through the next decade.
It will shape how the city responds to changes in the external environment and in funding availability and reflects the city’s overall priorities.
Read more at visitglasgow.org.uk
2023 UCI Cycling World Championships, Glasgow. Credit: 2023 UCI Cycling World Championships
Glasgow has built an international reputation as a bold, imaginative, progressive and capable host city by delivering unforgettable and exciting experiences for people watching around the world.
They are recognised as a valued and trusted events delivery partner, willing to innovate and embrace its role as hosts matched by enthusiastic local audiences.
Annual events like Celtic Connections, Merchant City Festival, TRNSMT, World Pipe Band Championships, GlasGLOW, Glasgow Film Festival and the Great Scottish Run all add to the cultural identity of Glasgow, making the city a better place to live in and visit.
They also have a track record of hosting world-class and dynamic one-off sporting events including the 2014 Commonwealth Games and more recently the 2023 UCI Cycling World Championships and 2024 World Athletics Indoor Championships.
The strategy was launched at The Social Hub, one of the city’s innovative new public spaces, with people from across the events industry. Many of them worked with Glasgow Life, the charity that leads the delivery of Culture and Sport in Glasgow, to create the strategy.
Glasgow has played a key role in helping develop and deliver a strong events sector in Scotland, hosting some of the world’s biggest sporting, cultural and business events over the last 20 years.
We welcome the launch of the Glasgow Event Strategy 2035 that will build on this success by aligning with Scotland’s national events strategy to deliver events focused on a range of priorities including sustainability, inclusivity and economic value.
Through continued collaboration, together we will ensure Glasgow and Scotland remain a global leader in the events industry while delivering socio-economic impacts for the local community.
Glasgow has established an international reputation as a vibrant, capable and welcoming host city that matches expertise with passionate audiences that love brilliant events and this strategy will help the industry achieve even more.
This generation of Glaswegians has enjoyed events that previous ones wouldn’t have believed we were capable of holding, and the city has built a new global image for itself as a result.
We are ambitious for this recent success to continue and for Glasgow and Scotland to continue to get the cultural, social, and economic benefits events bring us all.
Events are incredible catalysts for positive and lasting change, particularly recurring events that bring communities together.
I’m delighted Glasgow has launched an event strategy that can help further this mission in the same way we aim to achieve at Itison with our major annually recurring events.