We’ve been working with Galloway and Southern Ayrshire UNESCO Biosphere in our recent marketing campaign.
The Biosphere was included in the National Geographic’s Cool List 2024 , highlighting the coolest destinations to visit. It was the only Scottish inclusion. The campaign aimed to capitalise on this momentum.
Find out how the marketing campaign performed within this article.
Galloway and Ayrshire UNESCO Biosphere
The campaign was joint funded with Galloway and Southern Ayrshire UNESCO Biosphere to drive awareness of what the Biosphere is and the wealth of sustainable experiences that were available to visitors between January – March 2024.
We used a combination of paid social, on both Facebook and Instagram, with the objective of driving traffic to the dedicated landing page on visitscotland.com.
Key target audiences for this campaign were identified as domestic visitors from the central belt and North England. As well as visitors interested in nature and those seeking adventure.
Visit the campaign landing page on visitscotland.com3.9 million
impressions
20,900
link clicks
7,820
visits to the landing page
56
seconds average dwell time
German marketing example with Skyscanner