As an economic growth agency, our purpose is clear - to drive the visitor economy, growing its value to Scotland. A thriving visitor economy and tourism and events industry is a force for good. It creates jobs, stimulates investment and sustains communities across the country, sparking a ripple effect that benefits a wider supply chain.
Our strategic focus is to make Scotland a must-visit, must-return destination. And while investing in that will generate immediate economic returns, it will also deliver the very best for our visitors, our businesses, our people, our communities and our environment.
Here you’ll find details about who we are and the work that we do, job opportunities and more..
Our framework agreement sets out a broad framework for how we operate. It has been drawn up through consultation with ourselves and the Scottish Government, and has been approved by our Board.
The agreement sets out our purpose and the respective roles and responsibilities of VisitScotland, the Scottish Ministers, and our sponsor team. It also includes details on governance and accountability, and auditing and reporting procedures.
Published May 2024
Our framework document sets out the broad framework within which we operate.