Skip to main content
Visit Scotland | Alba
VisitScotland / Trevor Martin

Our role

Information about VisitScotland

Our aim is to benefit Scotland by growing the value of tourism and events. We want to drive the visitor economy and create better places for people to live, work and visit. We do so through our marketing, industry development, and events work. In this section of the website, you’ll find details about who we are and how to get in touch with us, the work that we do, job opportunities and more.

Framework agreement

Our framework agreement sets out a broad framework for how we operate. It has been drawn up through consultation with ourselves and the Scottish Government and has been approved by our Board.

The agreement sets out our purpose and the respective roles and responsibilities of VisitScotland, the Scottish Ministers and our sponsor team. It also includes details on governance and accountability, and auditing and reporting procedures.

VisitScotland framework document

Published May 2024

Our framework document, setting out the broad framework within which we operate.