Our Directorates

Browse a breakdown of our directorates and what they do.

Meet our directorates

Discover each one's responsibilities

VisitScotland consists of five directorates; Corporate Services, Industry and Events, Marketing, Strategy and Competitive Intelligence, and the Technology Office. The organisation also has a People and Culture Office.

In this section

Corporate Services Directorate

Providing guidance and expertise to the rest of the organisation to ensure its smooth running.

3 min read

Industry and Events Directorate

Supporting destinations, sectors, and businesses to help develop a strong and dynamic tourism and events industry for Scotland.

4 min read

Marketing Directorate

Positioning Scotland as a must visit, must return, year-round destination for leisure and business visitors, and influencing visitors to drive economic growth.

6 min read

People and Culture Office

Being dedicated to fostering an inclusive, supportive, and high performing workplace at VisitScotland.

3 min read

Strategy and Competitive Intelligence Directorate

Leading on identifying and prioritising opportunities for sustainable economic growth, enhancing the profile of the visitor economy and VisitScotland’s role.

5 min read