What we do
We aim to build a destination and visitor experience to allow tourism and events to flourish. Find information on how we do this.
All in a day’s work
What we're here to do
Partnership and collaboration is at the heart of what we do. By working together, we attract visitors to Scotland and deliver exceptional holiday experiences. This section of our website gives you an overview of what we do, day to day, to grow the value of Scottish tourism. From marketing to events and business support to partnership initiatives. This ensures the country is put firmly at the top of everyone’s list of places to visit.
In this section
Scotland's National Events Strategy
Find out more about the events industry's refreshed strategy, Scotland the Perfect Stage 2024-2035.
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Our Marketing
Find out all about what we do to promote Scotland as a tourism destination and more.
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Quality Assurance
Quality Assurance (QA) is the name of our official grading system for tourism businesses.
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Scotland's Themed Years
Find out what benefits Themed Years bring businesses and organisations, our previous themes, and how you can get involved.
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Tourism timeline
Journey through the decades from the late 1960s to the 2020s with highlights from our key activity and tourism industry milestones.
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Visitor information
Learn more about our approach to visitor information through the channels we know visitors use to maximise our reach and influence in our key markets.
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Working in partnership
We’re dedicated to working with many organisations to help grow the Scottish visitor economy.
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Strategic framework
Our approach to delivering for tourism and events
Take a look at our stategic framework; our core purpose, vision, and mission as an organisation. It covers the work we will carry out to enable Scotland to be a leader in 21st century tourism with a thriving, responsible visitor economy.