What we're here to do
We’re committed to building Scotland’s international profile as a leading place to visit, live, work, study, and do business.
Key enablers to our work involve building our capability to be a data and insight led organisation, harnessing technology and partnerships to extend our reach and impact. Partnership and collaboration are at the heart of what we do. Working together with industry and the public, private, and third sectors, we can continue to make Scotland a destination of choice for visitors from near and far.
All our work will help deliver the ambitions of:
- the national tourism strategy, Scotland Outlook 2030
- the national events strategy, Scotland the Perfect Stage
