Integrated consumer marketing
Our consumer marketing targets the US, UK and in other key markets across the globe. Its aim is to make it easier for people to discover Scotland’s unique and memorable experiences.
Based on data and insights, we produce high impact brand media to raise awareness of Scotland amongst potential visitors. Next step is to change these lookers into bookers via marketing with online travel agents and transport partnerships.
Our channels provide the best possible customer experience before, during and after their visit to Scotland. We encourage visitors to share their experiences widely and by doing so become advocates for Scotland.
Our targeted media campaigns run year-round on our own channels, that of our partners, and via paid media. We tailor our content and messaging based on the time of year.
See our marketing calendar for our spotlight themes for 2024.