Summer of golf tees off in East Lothian

2022 is an incredible year for golf in Scotland and East Lothian is set to benefit from hosting two major golf tournaments this summer.

Golf tournaments provide the perfect stage to showcase Scotland’s first-class golf regions and courses to the world and fans from around the world will be able to enjoy stunning images of East Lothian as the tournaments take place.

Golf is one of Scotland’s major selling points to visitors with a passion for sport, with no other country able to match our history or heritage in the game.

This exposure is vital if we want to maintain global interest in Scotland’s golf offering and encourage enthusiasts, both men and woman, to make Scotland their number one choice for a golf break.

It's an exciting year for golf tourism on Scotland's Golf Coast. With two major golf events – the Genesis Scottish Open again at The Renaissance Club in July and AIG Women’s Open for the first time at Muirfield in August – the eyes of the golfing world will be on East Lothian providing the region with an unprecedented level of exposure.

Scotland's Golf Coast, the golf tourism marketing alliance comprising golf clubs and accommodation providers, has successfully navigated the past couple of years with support from the VisitScotland Destination and Sector Marketing Fund, with members now reaping the rewards of that resilience and endeavour.

2022 is already proving to be a strong year, but our primary focus is now ensuring 2023 and beyond is even better. A robust, varied, and flexible marketing strategy across all online and offline channels will optimise the high-level profile of the two major championships so that our website users, database numbers, enquiries and hopefully resulting bookings will all see an increase throughout this period.