New digital skills webinars announced

Digital skills webinars for tourism businesses

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  20 September | Digital fundamentals and future trends

  An introductory session to the fundamental elements of promoting and managing your tourism business online. It's ideal for those beginning to use digital platforms or looking for  reassurance that they’re getting the basics right. This webinar will help to give you confidence that you're making best use of the time and money you invest in digital marketing. Find out more about this webinar on the Teams webinar registration link.

  The webinar will take place on 20 September, from 11am - 12.30pm. 

  Register for this session through Microsoft Teams.

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  26 September | Google and VisitScotland — make the most of your Google Business Profile

  A presence on Google Search and Google Maps is essential for any tourism business and helps your customers to find you.  Join this 60-minute webinar with Google and VisitScotland to hear about Google Search and Google Maps. Also learn how to manage a Google Business Profile. Find out more and register for this webinar through Teams registration link. 

  The webinar will take place on 26 September, from 3pm - 4pm. 

  Register for this session through Microsoft Teams.

• 

  3 October | Make your website work for your customers — best practice in user experience (UX)

  Your website is your shop window to the world. It’s even more important now to manage it well, so find out how to attract customers with it. This webinar will run in partnership with Business Gateway.

  The webinar will take place on 3 October from 11am - 12 noon. 

  Register for this session on the Business Gateway website.

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  5 October | Instagram, TikTok and YouTube. Should you be on them and how?

  Learn how to maximise your content on Instagram, TikTok, and YouTube with this webinar designed specifically for tourism businesses. This webinar is run in partnership with Business Gateway.

  The webinar will take place on 5 October from 11am - 12.30pm. 

  Register for this session on the Business Gateway website.

• 

  10 October | use analytics to evaluate your digital platforms and get customers

  This webinar is for people looking for ways to release the true power of the web to work for their business.

  This webinar is run in partnership with Business Gateway.

  Join us on 10 October from 11.00am - 12.30pm.

  Register for this session on the Business Gateway website.

• 

  12 October | Blogging for tourism businesses

  This 90-minute webinar is designed to help you write and distribute great content for blogs and increase your SEO ranking. This webinar is run in partnership with Business Gateway.

  The webinar will take place on 12 October from 11.00am - 12.30pm.

  Register for this session on the Business Gateway website.

• 

  24 October | Search Engine Optimisation (SEO) for tourism businesses – part one

  Join the first of two 90-minute webinars designed specifically to help you improve the search engine results ranking of your tourism business. This webinar is run in partnership with Business Gateway.

  The webinar will take place on 24 October from 11.00am - 12.30pm.

  Register for this session on the Business Gateway website.

• 

  26 October | Search Engine Optimisation (SEO) for tourism businesses – part two

  Join the second of two 90-minute webinars designed specifically to help you improve the search engine results rankings of your tourism business. 
  
  *Please note, this session is ideal for those who attended Search Engine Optimisation (SEO) for tourism businesses – part one (on 24 October) or have some prior SEO knowledge. This webinar is run in partnership with Business Gateway.

  The webinar will take place on 26 October from 11.00am - 12.30pm. 

  Register for this session on the Business Gateway website.