‘Drive on the Left’ campaign

Road Safety Scotland new campaign

The Scottish Government and Road Safety Scotland (part of Transport Scotland) has launched its Drive on the Left campaign, reminding visitors to drive on the left when visiting Scotland this spring and summer.

The campaign sets out to help drivers stay safe as they embark on their journey to Scotland, by sharing useful information about Scotland's roads, which often differ from other countries, including how to navigate singe-track roads and passing places.

Drivers are urged to stay alert and be well rested to avoid switching to autopilot, which can easily happen when the roads are quiet, or a driver is tired. This can cause someone to enter a roundabout the wrong way or turn onto the wrong side of the road at a junction.

Visitors are also reminded that weather conditions can change quickly in Scotland, making it even more challenging to navigate long and twisty roads.

Read the campaign overview on the Scottish Government website.

How can you help?

A Stakeholder Toolkit is available for you to spread the message across your communication channels. It includes example social media posts plus images and videos available for use.

If you have guests or visitors who are planning a road trip to Scotland, this is useful content to share with them, to help ensure they can safely and responsibly enjoy all that Scotland’s roads and scenery offer.

You could help by distributing these campaign materials:

• ‘Drive on the Left’ wristbands – available in various languages.
• ‘Ride Left’ brake / clutch reservoir gaiters for motorcyclists – available in various languages.
• Instructional windscreen sticker – these sit on the windscreen with a visual representation of where to turn into.
• ‘Driving in Scotland’ leaflets – an instructional leaflet in various languages.
• ‘Driving in Scotland’ animation – a short (90 second) animation highlighting key points about driving in Scotland, available in multiple languages and formats (available from week commencing 10 April).

To receive a batch of the materials please contact sgmarketing@gov.scot to order.

Visitors can also pick up the handy Driving in Scotland leaflet, wristbands and stickers at car rental venues, tourist spots and our VisitScotland iCentres during their visit.

We also have a comprehensive film available for you to share on your channels.