London commuters inspired to experience enchanting Scotland
We're working with train operator London North Eastern Railway (LNER) to encourage London commuters to escape the daily grind and enjoy the magic of a break in Scotland, as part of a new partnership marketing campaign.
We've teamed up to highlight the ease of train travel to Edinburgh from London, promoting the range of unique experiences on offer in the Scottish capital and beyond.
Adverts are currently live, being displayed at prominent sites on the London underground and rail network including the new Elizabeth line. They appear in real time – so a commuter heading home in the evening will see what they could be doing at the same time in Scotland.
The journey direct from London’s Kings Cross to Edinburgh with LNER takes four hours and 20 minutes.
The joint-funded project features a mix of social media, digital display, and billboard advertising. They highlight "magical" moments on offer in the Scottish capital such as cocktails at sunset from SKYbar Edinburgh and castle view dining at The Outsider Restaurant, as well as the breath-taking panoramic views from the Salisbury Crags.
The moments are unveiled as imagery of LNER train sliding doors open, giving the appearance of movement and depth to static pictures.
Edinburgh serves as a gateway destination between London and Scotland on the LNER route which serves 26 locations across Scotland, including Glasgow, the Tay region, the North East, and the Highlands.
More information about further day trips from Edinburgh and easy travel around Scotland feature within the dedicated campaign landing page on visitscotland.com.
