VisitScotland Events Directorate has today announced the appointment of Rebecca Edser as Head of EventScotland.
Edser, who will start in September, joins Scotland’s national event organisation from her current role as Senior Major Events Consultant at UK Sport. UK Sport is the national high-performance sport agency which supports Britain’s Olympic and Paralympic athletes and the staging of major sporting events.
With over 13 years’ experience at UK Sport, Edser brings with her a wealth of event experience both at national and international level. This includes bidding and supporting the staging of major events, as well as managing strategic partnerships across a range of organisations.
Rebecca Edser, new Head of EventScotland.
Highlights across her career include the governments Event Research Programme in 2021. As Head of Delivery, Edser was responsible for teams working with Wembley Stadium, the Brit Awards, Royal Ascot and the Silverstone F1 Grand Prix. The programme provided scientific evidence on the transmission of COVID-19. It also enabled testing of the COVID-19 certification to support the restart and recovery of the sector.
More recently, Edser has fulfilled a secondment to the Greater London Authority, leading London’s major sports events team. This included the management of existing commitments, and the identification and securing of new events and properties. This has included key strategic work on the submission for UK and Ireland UEFA EURO 2028 bid, and UEFA Champions League Final 2024.
Prior to her role at UK Sport, Rebecca held roles at London 2012 and Scottish Rugby Union. She also worked at EventScotland as an Event Manager working on a wide-ranging portfolio of sport and cultural events including Piping Live! and Glasgow International.
In her new role as Head of EventScotland, Rebecca will be responsible for leading Scotland’s national major event organisation to attract and secure major sporting and cultural events. She will also continue to raise Scotland’s reputation as the perfect stage and support the recovery and growth of a flourishing and competitive events industry.