A summer of partnership activity

Partnership campaign with Avanti West Coast and Glasgow Life

Our joint-funded partnership campaign with Avanti West Coast and Glasgow Life is now live. 

The campaign, the final phase of our push to support the reopening of the West Coast Mainline, will encourage more midweek breaks to Glasgow via train​ from London and key locations along the route in northwest England. 

Avanti is supporting the campaign with a £35 single lead fare from London - Glasgow (£18.50 from the northwest), to encourage more consumers to explore the many adventures Glasgow and beyond offers – from enriching cultural breaks to adventure-packed escapes.

VICE Publishing activity

We are also working with VICE Publishing to promote Glasgow with the creative concept of 'Choose your own Adventure'.

Vice's audience see themselves are perpetual explorers looking for culturally rich destinations. According to VICE research 1 in 3 said that they like to use public transport on their travels to feel like a local. They have a potential reach of 6 million potential visitors in our target audience.

A suite of activity including editorial features and social media activity is underway on platforms including Facebook, Instagram and Twitter.

Scottish Canals campaign

We teamed up with Scottish Canals to help top influencers in their hunt to find Nessie! Our Partnerships marketing team have teamed to promote the experiences that can be had along the Caledonian Canal which links to Loch Ness. The content is now live.