Introduction from Regional Director Lynsey Eckford
Welcome to the April to June 2023 quarterly edition of our regional industry update for Loch Lomond, The Trossachs & Forth Valley (LLTFV) with an overview of some of the ways we’ve been promoting and supporting tourism in the area over the last few months.
Stirling Old Town Jail, Stirling Distillery, The Haggis Experience and Magna World were among 11 tourism businesses that represented Forth Valley at Scotland’s biggest business-to-business event for the travel trade, VisitScotland Connect, held at P&J Live in Aberdeen on 19 and 20 April.
While in Scotland, the international tour operators and travel agents also spent time travelling to sample in-person the scenery, hospitality, produce and attractions, through a series of "familiarisation" trips, which included a visit to Forth Valley.
My colleague Anne Massey and I were pleased to have the opportunity to attend the Discover Clackmannanshire AGM and update them on the latest visitor insights, our marketing activity and business support.
With the season almost in full swing, we are hearing encouraging signs from tourism and events businesses about the season ahead. We know that challenges certainly remain for you all, however as the schools break up for the summer holidays, the appetite for holidaying in Scotland is strong, from both the domestic and international markets.
A member of the iCentre team on a familiarisation trip to The national Wallace Monument.
