Introduction from Development Manager, Steve Mathieson
Welcome to the April to June 2023 quarterly edition of our regional industry update for Shetland with an overview of some of the ways we’ve been promoting and supporting tourism in the islands over the last few months.
With the season in full swing, we are seeing and hearing encouraging signs from tourism and events businesses about the season ahead. We know that challenges certainly remain for you all, however as the schools break up for the summer holidays, the appetite for holidaying in Scotland is strong, from both the domestic and international markets.
The recent sunny, warm weather is an added bonus, with outdoor activities such as boat trips and guided walks reporting very brisk trade! The weather has also been great for the camping and caravanning sector, where we’ve recently seen the opening of the new 5* Scalloway Caravan Park.
Shetland has been buzzing with events over the past three months including the Shetland Folk Festival, Shetland Noir, the Simmer Dim Rally and the annual Bergen-Shetland Yacht Race. And of course we are looking forward to the Tall Ships Race coming to Lerwick in July, with Cruise in Company calls at Cullivoe and Baltasound (the latter coinciding with Unstfest).
Read on for more information on our activity to support tourism and events in Shetland, and promote the fantastic things to see, do and enjoy across the region.
Hermaness National Nature Reserve
