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Visit Scotland | Alba
Article published 22/11/2023

Targeting tour operators

A press release from Scotland's Tay Country, a central region in Scotland including Perthshire, Dundee, Angus and Fife, unveiled its brand-new website exclusively designed for the travel trade industry.

This comprehensive resource provides invaluable information, inspiration, and tools to assist tour operators in crafting exceptional experiences and itineraries for their clients and guests.

The user-friendly website highlights a wealth of resources, including:

  • Inspiring video itineraries: virtual journeys through Tay Country's diverse landscapes, exploring its rich heritage, culinary delights, and outdoor adventures
  • Written thematic itineraries: curated itineraries tailored to specific interests, from golf and history to gastronomy and wellness
  • What’s new section: new products and experiences developed in the destination or are coming soon. It will enable operators to discover and indeed differentiate their offering from their competition by being ahead of the curve
  • Media library: Access to high-resolution images and videos to enhance trade marketing materials and presentations and share with their team
  • Travel trade directory: connect with Tay Country's travel trade-ready businesses, filtering by location, activity, and type of business

To complement the website, Scotland's Tay Country has also produced a brand-new destination video highlighting the region's diverse bookable products and experiences.

Additionally, immersive video tours of four outstanding businesses offer an insider's perspective and showcase the authentic experiences that await visitors.

Scotland's Tay Country's dedicated travel trade specialist, Jemma Reid, is also available to provide personalised support, assisting with itinerary development, facilitating connections with local partners, and ensuring a seamless planning process.

Jemma will also be present at upcoming industry events, including BIM and VisitScotland Connect, providing opportunities for face-to-face interactions and further exploration of Tay Country's offerings.

Scotland's Tay Country enewsletter

Make sure you don't miss out, sign up to the Scotland's Tay Country travel trade newsletters to stay updated on the latest developments and offerings.

Subscribe to the enewsletter

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