Study reveals potential benefits of proposed new walking route on Shetland
A proposed new long-distance walking route which would run the length of Shetland could generate £41 million for the local economy over the next decade, a feasibility study has concluded.
The report on the potential Shetland Way also predicted that over a 10-year period the route could be used by 600,000 visitors and create 52 additional tourism-related jobs.
Running over 100 miles from Hermaness in the north down to Sumburgh Head in the south, the Shetland Way would link the archipelago’s natural, cultural and community assets with the aim of bringing social, economic and environmental benefits to the islands.
If created, it would become the most northerly walking route in the UK. As well as being used by both tourists and locals, the route could provide a welcome boost to local businesses and facilities.
The study has been developed by VisitScotland, Highlands and Islands Enterprise, Shetland Islands Council, NatureScot and Shetland Tourism Association.
Based on feedback from stakeholders and the public, the feasibility study, conducted by consultants Stantec, highlighted a number of potential benefits including increased footfall in communities, shops and visitor attractions; positive health and social impacts; new business opportunities and the option to attract people to Shetland.
The report states that the proposed project will "provide significant stimulus to Shetland’s visitor economy and deliver an important community asset that provides valuable accessibility, health and wellbeing benefits."
