Scotland’s UNESCO Trail has been named in Rough Guides’ 24 best destinations to visit in 2024. The trail is highlighted in the Rough Guides’ list under the category ‘Best destinations for meaningful travel’.
Launched in 2021, the world-first dedicated digital trail connects 13 place-based designations, including World Heritage Sites, Biospheres, Global Geoparks and Creative Cities.
Read the Rough Guides article
Scotland's UNESCO trail was designed specifically to support the ambitions of the national strategy to make Scotland a world-leading responsible tourism destination.
It encourages visitors to stay longer, visit all year round, make sustainable travel choices, explore more widely, and, in turn, contribute to the sustainable quality of life of those communities surrounding the designated sites.
Scotland is the first nation in the world to create such a pioneering initiative which was developed through a unique partnership between VisitScotland, the Scottish Government, the UK National Commission for UNESCO, Historic Environment Scotland, NatureScot, the National Trust for Scotland and Scotland’s 13 UNESCO designations.
Download our UNESCO trail toolkit
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