Our flagship travel trade workshop event VisitScotland Connect, held at P&J Live in Aberdeen, saw two packed days of meetings and networking, alongside a series of familiarisation trips around Scotland.
Scottish businesses spent the week showcasing their products and experiences to tour operators, travel advisors and Destination Management Companies to generate future business, meeting new clients and contracting new product.
Global travel continues to grow post-pandemic, and the return of international markets to Scotland has been evident. Scottish tourism businesses are keen to take advantage of higher-spending long-haul visitors in particular, and increasingly recognise that working with the travel trade is a way to access that opportunity.
Our Chair, Stephen Leckie, opened the event and spent time meeting industry colleagues and hearing about their experiences of the event, and the products and experiences they offer Scotland's visitors.
The Minister for Small Business, Innovation, Tourism and Trade, Richard Lochhead MSP, also attended and took part in a meet and greet with some buyers and suppliers.
