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Visit Scotland | Alba
Article published 23/08/2024

Back by popular demand

Digital channels play a huge role in the visitor experience when searching for travel inspiration and converting bookings. 

To support Scottish tourism experiences (visitor attractions, activity providers and tour companies) to build their digital skills (and make it easy for potential visitors to find them) we've created a brand new, free webinar series offering digital support and advice across a range of topics.

From boosting your bookings to working with Google Things To Do and the travel trade, each webinar is designed to support your business.

Packed with practical advice, top tips and the opportunity to ask questions directly with industry experts, these are webinars you don't want to miss. 

A person playing a guitar on the street with people walking by.

Glasgow Music City Tours @ VisitScotland / Luigi Di Pasquale

Tourism experiences webinars

  • Thursday 3 October | boost your bookings

    Join us as we delve into the technology behind online booking and distribution. Whether you’re a visitor attraction, an activity provider, or a tour company, this session is tailor-made for you.

    On this webinar find out more about: 

    • what online booking solutions can offer a business
    • effective distribution channels that maximise your reach and revenue – getting rid of those empty slots and unfilled tours
    • collaborating with travel trade partners, leveraging Online Travel Agents (OTAs) and harnessing the power of Google Things To Do, we’ll equip you with actionable insights. Find out more about this webinar on the Teams webinar registration link.

    The webinar will take place on 3 October from 11.00am - 12.30pm. 

    Register for this session through Microsoft Teams.

  • Thursday 10 October | Google Things To Do with Tourpreneur

    We’ll be joined by guest speakers from Tourpreneur on this exclusive webinar designed specifically for Scottish tour companies, activity providers, and visitor attractions.

    On this webinar find out more about: 

    • "Google Things To Do” functionality and how to leverage it effectively
    • the enrolment process, ensuring you’re set up to make the most of this powerful tool. You’ll be able to ask questions about your own setup
    • how “Google Things To Do” can boost your visibility, attract eager travellers, and drive revenue
    • ways to connect to “Google Things To Do" best practice on the platform and see examples from around the world

    The webinar will take place on Thursday 10 October, from 11.00am - 12.00pm.

    Register for this session through Microsoft Teams.

  • Thursday 24 October | online booking or bust

    Join our new interactive webinar workshop and take a deeper look at online booking systems for visitor attractions, activity providers, and tour companies.

    Discover how an online booking system can transform your operations. From streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal.

    You’ll also hear about how your booking system can serve as the ultimate hub for product information, availability, and bookings.

    As part of this session, you'll be asked to analyse your own business practices and consider what might be improved.

    The webinar will take place on Thursday 24 October, from 11am - 12.30pm.

    Please note

    There are limited places available for this session, and registration will be on a first come, first serve basis.

    Due to the format of this session, which is specifically tailored for visitor attractions, activity providers and tour companies, please use the form to submit your interest in attending. It has a series of questions to make sure this session is right for your business.

    We want to ensure you get the most from attending.

    Register your interest.

  • Thursday 31 October | mastering Online Travel Agents

    Can Online Travel Agents (OTAs) add to your growth and, most importantly, to your profitability?

    Join our interactive webinar designed to provide visitor attractions, activity providers, and tour companies, with an in depth understanding of working with OTAs.

    This session will focus on businesses that are looking to start using OTAs for the first time and, if already using an OTA, how to improve the performance of your listings.

    As part of this session, you’ll be asked to analyse your own business practices and consider what might be improved.

    The webinar will take place on Thursday 31 October, from 11.00am - 12.30pm.

    Please note

    There are limited places available for this session, and registration will be on a first come, first serve basis.

    Due to the format of this session, which is specifically tailored for visitor attractions, activity providers and tour companies, please use the form to submit your interest in attending. It has a series of questions to make sure this session is right for your business.

    We want to ensure you get the most from attending.

    Register your interest.

  • Thursday 7 November | discover the travel trade

    Join our last webinar of the series and discover the world of travel trade.

    Learn about the landscape of travel distribution, market insights and trends. Explore the opportunities of working with the travel trade and how diversifying routes to market can help you grow business year-round.

    This free, hour-long webinar is packed full of support, insights and practical tips that you can implement within your business.

    The webinar will take place on 7 November from 11am - 12.00pm. 

    Register for this session through Microsoft Teams.

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