We have launched a new marketing campaign to entice visitors to Galloway and Southern Ayrshire UNESCO Biosphere.
Running until the spring, the campaign is targeting outdoor adventure seekers from central Scotland and Northwest England. We’re working in partnership with Galloway and Southern Ayrshire UNESCO Biosphere on the promotional activity using Facebook and Instagram.
The Biosphere made the Cool List 2024 : the 30 most exciting destinations to visit in 2024.
Threave Castle, Castle Douglas, Dumfries & Galloway
The Galloway and Southern Ayrshire UNESCO Biosphere is the only Scottish destination to be included on National Geographic’s Cool List 2024.
The Cool list identifies the top places around world “where tourism benefits communities and the environment as much as the visitors and locals themselves.”
The article pitches the area as having a "bright future for Scotland's original biosphere reserve."
Read the 'Cool list' article at National Geographic“Being named on National Geographic’s Cool List for 2024 is a fantastic opportunity for us to promote all the tremendous experiences the Galloway and Southern Ayrshire UNESCO Biosphere offers many different types of visitors.
Mountain biking, kayaking, wild swimming and hiking are just some of the great activities to consider and this new campaign aims to connect with visitors, drawing on their emotions and showing them what the dramatic landscapes, wildlife and historic attractions can feel like year-round.”
We’re working in partnership with Galloway and Southern Ayrshire UNESCO Biosphere on this new marketing campaign which focuses on Facebook and Instagram activity.
The social media posts will direct people to inspirational content on visitscotland.com to help them get the best out of a trip and explore the thousands of miles of forests and moorland, historic villages, and towns and coastline.
Visit the campaign landing pageHaving nearly doubled in size since UNESCO status was awarded in 2012, the Galloway and Southern Ayrshire Biosphere now measures almost 9,800km0².
It includes Alloway, home of Scotland’s national bard, Robert Burns. and the Rhins of Galloway, Scotland’s most southernly point, where visitors can enjoy spectacular coastline along with historic landmarks that date back to the Middle Ages.
Galloway and Southern Ayrshire UNESCO Biosphere is home to several internationally significant natural habitats and the attractions and activities on offer are designed to work in harmony with the area’s environment and protect biodiversity.
Growing interest in the area’s UNESCO designation at home and abroad reflects a wider public interest in immersive, nature-based activities and a more ‘carbon conscious’ approach to leisure and travel.
Visit the GSA Biosphere website for more informationThe Galloway and Southern Ayrshire UNESCO Biosphere forms part of Scotland’s UNESCO Trail.
Scotland’s UNESCO Trail, launched in 2021, was the world’s first ever national UNESCO trail. It includes all 13 of Scotland’s placed-based UNESCO designated sites, recognised for their internationally significant cultural or natural heritage value featuring World Heritage Sites, Global Geoparks, Biospheres and Creative Cities.
Find out more about Scotland's UNESCO trail