Putting Scotland in the frame
Destination storytelling through imagery and video connects audiences with products, experiences and places. How we capture Scotland through the lens is vital to drive visitors to experience what our country has to offer.
Natural beauty is the number one driver of global travel decisions - people are seeking more meaningful travel experiences and we know that Scotland can offer this in abundance.
Lucky for us, Scotland is very photogenic. This is coupled with our talented multimedia team who are responsible for capturing and curating content that inspires the hearts and minds of people across the world.
Our approach is simple – putting people in the frame and tapping into the senses to show how Scotland can be good for the soul, using sight, sound and touch.
It's about viewing Scotland from a visitor’s perspective – whether it be in the shadow of our world-renowned mountains or fleeting footsteps in the sand at sunset.
We use this emotive content to promote Scotland across all our channels (social media, global website visitscotland.com) and media partnerships.
It's not just in our use of imagery - the “senses” plays a role across our marketing. Check out some of our latest adverts: