Perthshire industry update

"Blam to the max" days out in Perthshire

Perth City and Scone Palace featured in our recent marketing activity with ScotRail and Beano to promote sustainable family days out.

Perth featured in the Scottish Daily Express and the Daily Record newspaper and online.

Scone Palace was promoted as part of the activity across social media and digital advertising.

All this promotional activity was designed to captivate our family audience and signpost to a dedicated webpage on visitscotland.com.

Perthshire PR coverage

Our Global PR team works to promote Perthshire and Scotland across key travel and lifestyle media. In the last six months, the team have shared information and press releases to more than 2,500 media contacts in the UK, North America, Germany, France, China, Australia, and the UAE.

The team pitch ideas to media contacts throughout the year, handle enquiries and requests from global media, and attend events such as the World Travel Market in London. 

The team also host press visits across Scotland to generate coverage that truly reflects all the country has to offer.

Perthshire "in the news" highlights

• media pitch on things to around Halloween, resulting coverage in the Sunday Mail and featuring History and Horror Tours and pumpkin-picking at Broadslap Farm (print reach: 107,415)
• press trip support for the Enchanted Forest and overnight stay in Pitlochry, which you can read on thetimes.co.uk and in print within the Alba magazine travel section (combined reach: 130,000)
• in a round-up of gorgeous lakes in the world, shondaland.com featured Loch Tay as one of the most breathtaking lakes in Scotland, also mentioning Taymouth Marina and The Scottish Crannog Centre

• Brigitte, Germany’s most widely read women’s magazine, published a multi-page spread on Scotland and featured vegan hotel, Saorsa 1875, in Pitlochry
• The West Australian newspaper featured coverage of Scotland’s cities focusing on new openings and unique experience, exploring Perth with a kayaking tour on River Tay and signposting readers to visitscotland.com (print reach: 500,000, online reach: 1.83 million)
• Fonab Castle Hotel, Blair Athol, Queens Views and Killiecrankie were featured in an article published by Mail Brisbane (circulation: 184,000), the Sunday Telegraph (circulation: 301,000) and Escape Australia, which you can read on escape.com.
• an article in the South China Morning Post in August 2023, which you can read on scmp.com, featured a journalist visit, writing about the amazing outdoor and accommodation experience at Gleneagles Hotel

Travel trade - Perthshire

Our intermediary marketing teams undertake an extensive annual programme of activity. This allows us to take Scotland to the world in collaboration with our network of global tour operators and travel agents.

Take a look at some of the highlights from the last six months:

• Megginch Castle in Perthshire recently attended our travel trade workshop in Edinburgh, facilitating engagement between Scottish suppliers and buyers from Destination Management Companies (DMCs)
• in August, Fonab Castle in Perthshire was mentioned within our travel trade enewsletter

• six local businesses from Perthshire joined a staff product presentation webinar (thank you to all the invited speakers who shared their business journey with us: Perth Museum, Auchingarrich Wildlife Park, Errichel, Highland Safaris, Scone Palace, and Murrayshall Hotel)